![]() in the mid-aughts as millennials embraced ironic fashion. ![]() Mustache adoption has seen an increase of 1.5% since March 2020, which is the biggest increase in facial hair styles out of those tracked by the brand, including clean-shaven, stubble, mustache, beard, beard with mustache and goatee.įollowing a cyclical trend pattern throughout history, mustaches previously peaked in the U.S. Gillette, which taps into a growing market for beard and mustache maintenance amid a decline in razor sales. This data was collected after the shaving brand’s 2020 launch of its new facial hair-grooming brand King C. male population, were wearing mustaches as of September 2022. The event marked the latest example of a growing number of men’s brands upping their marketing focus on the mustache in the past year. Spurred by a shift away from clean-shaven looks and pop culture influences ranging from indie bands to “Top Gun,” mustaches have been following beards into the mainstream.ĭata from Gillette estimates that 12.5 million U.S. On day 3 of London Fashion Week, electric shaver brand Braun styled mustaches for several models heading down the runway at the fall 2023 show of LVMH prize-winning menswear label S.S.
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